How Does Video Content Help Improve Productivity at Work

How does video content boost productivity at work

Here are some ways in which video content enables staying productive:

1. Improved information retention

Studies show that people retain almost 95% of a message when presented in a video format as compared to the 10% when reading text. This makes video content perfect for providing training, onboarding and knowledge sharing, letting employees understand complex concepts faster and apply them effectively in their roles.

2. Time-saving communication

Videos can help convey information faster than lengthy presentations and reports. Presenting key points with visual and audio cues, video content helps keep viewers engaged throughout and consume information in a fraction of the time it takes to read a document.

3. Engagement and accessibility

Videos are far more engaging as compared to other content formats. Visuals, audio and dynamic text combined can make the most boring of content interactive. This format of content can also be accessed by employees at their convenience, letting them revisit critical points by replaying or pausing the video when they need to follow it through.

4. Reduced meeting fatigue

Surveys have found that meetings - be it online or offline, can result in boredom and fatigue. Video content can help replace lengthy, unproductive meetings with concise video updates. This can include agenda summaries, project progress updates, project briefs and other key information that needs to be discussed.

What are the different use cases of video content at work

Here are some ways in which companies can use video content:

1. Training and onboarding

Companies can use video content to onboard new employees or train existing teams. Videos make the process smoother by provider clear, concise and reusable content that can act as a reference point for the team. This can include training modules, how-to guides, company culture videos and more, reducing the burden of HR teams, trainers and managers.

2. Internal communication

Video content can easily replace traditional emails or memos for internal communication. This could include the regular newsletters, leadership updates, policy changes or team announcements. This format makes internal communication more engaging, driving better responses.

3. Presentations and meetings

Most meetings can get boring and we quickly lose track of the information shared through presentations. Video content or summaries can convey the same information in a more concise manner while saving the time it takes to go through it all. It also becomes a go-to resource that teams can watch at their convenience.

4. Knowledge sharing

Videos are an excellent way to document and share institutional knowledge. Teams can create tutorials, walkthroughs or problem-solving guides that others can access to stay up-to-date. This also helps foster a culture of collaboration and continuous learning.

5. Marketing and sales enablement

Marketing and advertising departments can use videos to promote products/ services more effectively. By creating videos for each stage of the funnel, companies can also enable their sales team to engage prospects. This can include product demos, client testimonials and promotional videos.

6. Cross-department collaboration

Videos can also help remove communication barriers between teams. By conveying crucial information through dynamic content, teams can add additional narratives to videos, helping work on projects together. For example, a project overview video can help the associated teams align their resources and create a plan of action based on clear understanding of the requirements.

But we do know that producing so many videos is easier said than done. With high video production costs and time, companies often shy away from building these resources.

This is where AI video generation tools like Videomagic come in.

How does AI help generate videos for work

AI-powered video tools like Videomagic can use content inputs to do the heavy lifting in video production. This includes scripting, storyboarding, visual elements, production, post-production edits and more. Here’s how you can generate videos for different use cases using Videomagic:

1. Convert documents into videos

You can use various file formats like documents, PDFs and presentations to generate videos. This is especially useful for making videos around training material, client or team presentations, project reports and more.

2. Create videos from URLs

Videomagic can also help convert web pages into videos. Whether you’re creating a promotional video, summarizing an article, research report or discussing a competitor analysis, AI can identify key points and produce a concise video in minutes.

3. Video personalization

Unlike generic video generators, Videomagic also comes with features that help personalize AI videos. Companies can easily add self-recorded audio clips and videos to add additional narratives to the content, ensuring it resonates with the target audience.

4. Scale videos easily

Irrespective of which use case, function or department you want videos for, Videomagic brings speed to the process. Companies can generate videos for as low as $5 per downloaded output, letting them experiment with the format proactively across teams - HR, marketing, sales, operations, customer support and more.

Videomagic has become a leading choice for companies to generate video content. It combines workflow automation with artificial intelligence to generate publish-ready video content that follows consistent branding based on your preferences.

Also read:Frequently asked questions about AI video generation