Blog > Technology

Why and How to Convert a Link into a Video (with AI Video Generators)

Posted on date: 25 September, 2024

If you’re into video creation, you’ll be delighted to learn that 89% of customers want to see more videos from brands.

And why not?

Videos help in better information retention, are engaging, and can grab the attention of the audience quickly compared to text-based content.

However, video creation is a challenging process.

In fact, if you’re creating videos from scratch, then you need to spend a lot of time on scripting, shooting, and editing.

With the increasing demand for videos, keeping up with the speed is impossible.

Even if you want to eliminate the shooting part of the video and create videos using stock images and footage, that, too, needs a lot of time.

You still need to have a storyboard, do the scripting, and form a narrative. Plus, there are post-production tasks like editing and superimposing voice and text.

Additionally, video creation is expensive, and many small and mid-sized businesses don't have budgets to spend on video creation.

But that doesn't mean you need to stay behind. You, too, can now easily generate videos and up your marketing game.

How?

Think of all the content you have created already, including your website, blogs, ebooks, and whitepaper. What if we tell you that you can create videos from this existing content—and that too in just a few minutes?

We’re sure you’re excited to learn more about it. So here we go!

What is URL to video?

URL to video creation is a process that lets you skip the scripting, shooting, and narration and immediately create professional-quality videos in minutes.

All you have to do is copy and paste the URL to convert it into a video with the AI-powered video generator tool.

Choose from the inbuilt templates. Sit back and relax.

The tool uses the URL to fetch and generate the content into a video.

This means there is no need for scripting, adding voiceovers, or spending hours editing—the AI video generator does all the job for you.

Why convert URLs into videos?

Converting URLs to videos helps in many ways. These include:

Better engagement

Over 86% of businesses currently use video marketing.

Videos are highly engaging because they trigger emotions and compel the users to take action.

Users also prefer to consume information from video content because it allows them to absorb as much information as possible in the shortest time.

Better information retention

Data shows that 95% of people retain what they see in a video more than what they read.

Videos are effective and deliver a high return on investment. Converting a URL into a video can make your static content more appealing.

Higher accessibility

Videos are accessible to a wider audience. When you convert a URL into a video, your content has a higher chance of reaching a larger target audience.

Expanded reach

Videos are easily shareable and can be distributed across various platforms, including social media channels. If you want to increase your reach, investing in videos is a good strategy.

Increased conversions

Businesses that use video marketing experience conversion rates that are 34% of people retain what they see in a video more than what they read.

Including videos in your various marketing campaigns increases the chance of conversion.

SEO benefits

Video content has many SEO benefits and can help your content rank better.

By incorporating videos on your website, you can improve the website’s dwell time, reduce bounce rates, and attract backlinks, all of which will improve the SEO.

Brand building

Videos are a great way to tell your brand’s story to your audience thus helping in building brand identity.

Repurposing opportunity

Once you have your video content, you can post it on your website, use a snippet for social media posts or ad campaigns, and include footage in your presentations.

All these improve your chances of better visibility.

What are the benefits of converting URLs into videos?

There are several benefits of converting URLs into videos. Some of these include:

Less time

Video creation takes time, especially if you’re starting from scratch. You need to take care of the storyboarding, scripting, shooting, editing, etc.

Depending on the complexity of the video, it can take from a few days to a few months.

But when you already have your content ready, converting it into a professional video using AI generator tools takes just a few minutes.

Save cost

Converting URLs to videos using an AI-powered video generator tool like Videomagic takes just $5, whereas creating videos from scratch can cost a few thousand dollars.

So, you definitely save costs when converting URLs to videos.

Repurpose content

Converting your already existing content to video opens up several opportunities for you to repurpose your old content.

Once you have the video, you can use it in multiple ways to spread your brand message, thus prolonging the shelf value of the content.

How to convert URL into video with Videomagic?

Videomagic is an AI video generator tool that generates videos that shorten the buying journey from discovery to the point of sale

Videomagic generates fresh videos every time, helping you increase the number of users, engagement rates, and conversions.

Here’s how you, too, can use Videomagic to create videos for your content.

Identify the URLs that produce the best content.

In addition to your product, property, or business URL, Videomagic also accepts links from Amazon, Zillow, Google My Business, Walmart, and Shopify.

Step 1 - Sign up on Videomagic for an account.

Step 2 - Head over to Templates and select General.

Step 3 - Enter the URL from which you want to generate a video.

Here, you can also enter a Name for the video along with Objectives, Audience, Language, Speaker, Aspect Ratio and Audio.

Step 4 - Click on Generate once you’ve added all the details.

While you wait, Videomagic will create a storyboard, write a script, choose images and videos, superimpose texts, apply effects and background scores, and resize and render your video.

Once the video is ready, the video shows up on the dashboard - ready to be downloaded!

That’s all