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Why and How to Send Videos in Email With the Videomagic-Mailchimp Integration

Posted on date: 04 October, 2024

In a world where social media and instant messaging channels are quickly becoming the preferred business communication modes, email marketing may seem like an old-school strategy.

However, it still remains one of the best channels to reach your audience as a poll report mentions that more than half of the responding marketers reported a 100% improvement in their email marketing campaign's ROI.

So, it can be safely said that email marketing still retains its charms even after so many decades.

But getting reasonable clickthrough rates is tricky, and it's easier said than done.

According to the report, the average clickthrough rate for emails sent in North America was 2.96%, while the global average clickthrough rate was 1.89%.

Although various factors contribute to achieving an impressive clickthrough rate, integrating videos into emails can help improve it.

Why add videos in email marketing campaigns

From improving the subject line to writing concise email copy, you can do a lot to improve your email clickthrough rates.

But did you know that including videos alone can improve the click rate by 96%?

If you’re still not including videos in emails, here are some more reasons why you should consider videos:

Generate new leads

Whether you’re emailing a new prospect or touching base with a previous customer, embedding videos in your email gives them a good reason to evaluate your value proposition and consider your product.

Decision making

If your email is about a product, know that 90% of users say that product videos help them make decisions.

Retain your existing customers

Sharing behind-the-scenes videos, recent product updates, and video messages from the founder occasionally is a good way to keep in touch with your existing customers.

This not only helps retain existing customers but also builds brand loyalty.

Better information retention

Talking about a product or a service might not excite a user as much as a video. Integrating videos in emails helps users better retain information.

Data says 80% of online viewers recall a video ad they viewed in the past month.

Improve brand positioning

Videos are powerful storytelling tools.

Using videos in your welcome email, you can tell the story of your band, how to use the product, or help the user to get started with the product.

You can also use different visual and sound effects that align with your branding.

Here’s an example of an email with a product video that tells the user how to navigate the product:

All these together can also help you improve brand positioning, building better recall value.

Better content representation

Data suggests that the average viewer’s attention span for video content is approximately 8 seconds.

This emphasizes the importance of creating impactful videos for businesses.

Documents, on the other hand, are text-heavy and not a suitable mode of content representation for an audience with a shorter attention span.

Thus, turning documents into texts makes them more accessible and also helps with the retention of information.

Common challenges of using videos in emails

While videos can help you connect better with your audience, creating and embedding videos in emails can be tricky.

Some of the biggest challenges most brands face when including videos in emails are:

Video creation takes time and money

Most brands, especially SMBs, shy away from creating videos and including them in emails because video creation takes time.

Right from conceptualizing to storyboarding to scripting to shooting to editing, video creation involves multiple steps.

Plus, it takes a lot of resources, budget, and expertise to create a video, which most SMBs don’t have access to.

Recommended read: How much does it cost to make videos

Managing aspect ratio is tricky

Creating a video is not enough. You need to have the correct aspect ratio so that it looks aesthetically pleasing when included in an email.

Achieving the right aspect ratio in a video can be tricky, and hence, it is one of the major challenges for brands.

Achieving the right video quality

Finally, you don't want your audience to strain their eyes while watching the video.

Poor video quality can turn off users and negatively impact your brand.

Achieving the right video quality is not easy. Plus, very heavy video files can be difficult to send / load on emails.

Recommended read: How to make high-quality videos on a budget

How to send videos in email

You can always create a video using the traditional route, but that can take a long time.

The entire process, from storyboarding to shooting to editing, can take from a few weeks to a few months, depending on the complexity of the video.

But if you’re considering incorporating videos in email marketing, you must move fast.

This is where AI video generator tools like Videomagic come in handy.

Videomagic is an AI video generator tool that generates videos that shorten the buying journey from discovery to the point of sale.

Videomagic generates fresh videos every time, helping you increase the number of users, engagement rates, and conversions.

With VideoMagic, you can generate top-quality videos in just a few minutes.

All you have to do is upload your existing content document, PDF, or URL and convert it into a video for as little as $5.

Videomagic also takes care of the aspect ratio so that your video fits perfectly with your email.

The in-built templates ensure you have esthetically pleasing videos that will surely grab some eyeballs.

Integrating videos in your email

If you’re using Mailchimp for your email campaign, sending videos in your emails becomes easier. Here’s how you can generate video and integrate it into your MailChimp email campaign:

Videomagic generates fresh videos every time, helping you increase the number of users, engagement rates, and conversions.

Here’s how you, too, can use Videomagic to create videos for your content.

Step 1

Log into your Videomagic account.

Connect to Mailchimp from the integration menu to the left.

Step 2

Grant access to Videomagic.

By logging into your Mailchimp account.

Step 3

Generate Videos using Videomagic

Videos will appear in the Videomagic folder in Mailchimp!

Key Takeaway

Videos are a powerful tool for improving the click rate of your email campaign and boosting engagement.

But, creating a video takes time, resources, expertise, and budget.

However, with AI video generator tools like Videomagic, you can generate top-notch videos in minutes and have the perfect aspect ratio and quality.

So what are you waiting for?

Get started with Videomagic and integrate with Mailchimp to get more ROI from your email marketing campaigns.