15+ Must-Have Videos for eCommerce Businesses to Generate More Sales

Must-have eCommerce videos generate more sales

Every click counts in eCommerce. When it comes to videos, they have the highest CTR and Facebook video ads receive 10-30% more views than other content formats.

Here are the must-have eCommerce videos that captivate your audience, bring maximum clicks, and ultimately drive conversions:

Product Highlights
Let your star products shine with Product Highlight videos. These attractive visuals give customers an up-close look, emphasizing features that make your products stand out.
Showing your items in all their glory creates a sense of urgency that nudges viewers towards making a purchase. Each click in your purchasing process is a hurdle that separates you from your user's money. A product highlights video offers one of the smoothest ways to showcase all crucial info that is required by a buyer before making a purchasing decision.
These eCommerce videos can help guide your customers to buy the products they didn’t know they needed. VideoMagic has many eCommerce Product Highlight templates, like the one shown below, which you can use to generate a catchy video in minutes.

Bestsellers
Use the influence of social proof with Bestsellers videos. By showcasing products that others have chosen and loved, you can give confidence to your potential buyers.
These eCommerce videos act as virtual recommendations from satisfied customers, creating a persuasive narrative that encourages new shoppers to follow suit.
These bestseller videos help you build trust and highlight your most popular items, ultimately driving hesitant customers toward making confident purchasing decisions.
VideoMagic’s Bestseller Video Templates

Sale/Discounts

Create excitement and boost sales with Sale/Discount videos. These visually engaging snippets announce promotions and pair exclusive offers with enticing visuals.

Combining visual cues and limited-time discounts creates a compelling urgency, urging customers to act swiftly.

Sale/Discount videos are a powerful tool during promotional periods, driving traffic and conversions by tapping into the consumer psyche of wanting to secure a good deal before it's gone.

Product Reviews
Authenticity matters the most in eCommerce. By sharing customer testimonials through video content, you provide potential buyers with real experiences from real people. These eCommerce videos humanize your brand and products, making them more relatable.
Positive reviews create a sense of trust, helping hesitant customers overcome doubts and move toward a purchase. Product Review videos are the digital equivalent of word-of-mouth recommendations, influencing potential customers and building a loyal customer base.
With VideoMagic, you can generate both Single-review and multi-review videos in minutes.

Product in Action
Instead of merely describing features, show how your products solve real-life problems or enhance experiences. These videos provide a tangible understanding of what your offerings can do, making them more enticing to potential buyers.
By demonstrating functionality and benefits in a real-world context, Product in Action videos bridge the gap between product descriptions and customer imagination. This immersive experience increases customer confidence, making them more likely to convert and make a purchase.
Endro Cosmetiques makes great product-in-action videos. When visitors land on their signature make-up remover page, they see a video showing how to apply the product. You can see the product in action and judge how efficient it is in removing lipstick.

Product Snapshot
Capture attention quickly with Product Snapshot videos. These concise video summaries provide a quick overview of your product’s key features and benefits.
Ideal for busy shoppers, Product Snapshot videos deliver essential information in a short span, making them perfect for instant engagement. These types of videos are known for their high conversion rates as they boost a brand's recall value and are very effective in remarketing campaigns.
Use VideoMagic’s template and AI features to effortlessly create these impactful snapshots, ensuring your products make a lasting impression on potential customers.

New Arrivals
Create anticipation and a buzz around your fresh-in-inventory products by showcasing them. This encourages customers to explore and discover what's new.
New Arrival videos spark curiosity and drive engagement, making them a vital tool for keeping your audience excited about your evolving product lineup.
The founder of Kool Image Dolls created a warm video for her one-of-a-kind store. In this delightful video, she gives her customers a sneak peek into an upcoming product set to launch in the near future.

How-To
Become a helpful resource for your customers with How-To videos. It’s one of the more effective types of eCommerce videos in driving conversion. Guide them on using your products effectively, providing valuable insights.
Apart from bringing the conversion, this helps you build a deeper connection with your audience.
Whether it's assembling, using, or maintaining, How-To videos show your brand's commitment to customer satisfaction.
With an AI video generator like VideoMagic, you can generate these informative and engaging videos without any hassle, helping you position your brand as a go-to source for product understanding.

Multi-Product
Efficiently display your product variety with Multi-Product videos. Perfect for showcasing complementary items or entire collections, these videos offer a visually appealing overview of your diverse offerings.
Enhance the shopping experience by highlighting the versatility of your product range. VideoMagic simplifies the process, allowing you to create stunning multi-product videos that captivate your audience and drive sales with a click of a finger.

Fast Preview
Grab attention in an instant with Fast Preview videos. Ideal for sharing on social media platforms, these rapid-fire glimpses provide a snapshot of your entire product range. Generate excitement and curiosity with concise visuals that prompt viewers to explore further. VideoMagic's user-friendly templates make creating Fast Preview videos quick and efficient, ensuring your brand stays in the spotlight across digital platforms.

Testimonials
Let your satisfied customers become your brand advocates through Testimonial videos. Featuring real people and experiences, these videos add a personal touch that reinforces trust.
Upon visiting Brightly Teeth's homepage, you'll see a testimonial pop-up video where a satisfied customer enthusiastically endorses the product with a beaming smile, offering clear evidence of its effectiveness.
Notably, the video's repurposed nature adds the bonus of requiring minimal effort for maximum impact.

Colour Options
Visualize choices and reduce uncertainties with Colour Option videos. Highlight the range of colors your products come in, providing customers with a clearer understanding of their options.
VideoMagic simplifies the process, allowing you to generate vibrant Colour Option videos that enhance the shopping experience, making it easier for customers to choose the perfect hue.

Explainer Video
Share your brand's narrative with an engaging Explainer Video. This video will be the cornerstone of your website, introducing your brand, values, and mission and leaving a lasting impression.
You can also combine this explainer video with a how-to video, just like Colorful Black does for their magic cream. Apart from being effective, this video also shows how you don’t need high-resolution cameras and a professional crew to create engaging and converting on-site content.

Unboxing Videos

Unboxing videos are thrilling. They engage the audience the most by creating anticipation and offering a firsthand look at what customers can expect when they receive your products.

Oilee Skincare sells subscription boxes. To show what their customers can expect, they share unboxing videos with them. Things increase the engagement rate, which leads to more sales and higher conversion numbers.



Use an AI video generator to bring the unboxing excitement to life, making your products stand out and building a sense of excitement and anticipation that encourages repeat purchases.

Comparison Videos
Help customers make informed decisions by sharing comparison videos with them. Show the unique features of your products in contrast with competitors, guiding customers through the decision-making process.
Sometimes, all your potential clients are looking for is a short video like this that can help customers ensure that they’re making the right choice.

User-Generated Videos

Turn customers into brand ambassadors with User-Generated Videos. Encourage your audience to share their experiences, adding an authentic touch to your brand and fostering a sense of community.

FAQ Videos

Streamline the customer journey with informative FAQ Videos. Address common queries and concerns with clear and concise answers, building confidence in your brand.

Do you have an FAQ section in your product details page? Repurpose it to create more engaging and fun eCommerce videos that clear all the doubts a customer might have about the product.

An online video generator makes it easy to create FAQ Videos that serve as valuable resources, helping customers navigate your products and services effortlessly.

Welcome Videos
Personalize the shopping experience with Welcome Videos from brand owners. Extend a warm greeting to old customers and introduce your store to new ones, creating a welcoming atmosphere.
MXCI Candles welcomes its customers with an innovative and unique pop-up video. They use a mock newscast to introduce their products.
If you want to set the first impression right, a welcome video is something you must add to your eCommerce store.

Generate more videos in minutes and more conversions with videos

No matter how big or small your business is, videos can help you reach more customers and get more sales. And creating attention-grabbing videos for your content shouldn't be a hassle.

Perhaps you're struggling to craft scenes or dealing with the complexity of overlaying information onto your footage. It's a common challenge – from not having the right tools to the time-consuming coordination with freelancers in different time zones.

In comes Videomagic, which helps simplify your video making process. Say goodbye to the inefficiencies, expenses, and scalability issues with AI video generation.

Our user-friendly platform empowers you to effortlessly generate engaging videos, eliminating the need for complex software or tedious coordination.

But that’s not all.

You can now generate videos for as little as $5 in less than 5 minutes.

Ready to make more videos for your eCommerce business? Get started with Videomagic today.