Reasons Why AI Videos Are Perfect for Learning and Development (L&D) Programs

Status quo of Learning and Development (L&D)

The traditional approach to L&D relies heavily on in-person training sessions, e-learning modules, and going through text-heavy content. While the strategy worked for companies in the past, they present significant challenges today:

• Time constraints - Employees are continually struggling to balance work and learning as their responsibilities evolve, which results in the program taking a backseat.
• Low engagement - With lesser time on hand, static content fails to help employees pick up pace and leads to quick boredom.
• Scalability - Conducting in-person training for large or distributed teams can be costly and time-consuming.
• Lack of personalization - Most L&D programs standardize how they expect employees to learn. With their individual needs and preferences overlooked, the programs are harder to complete.
• Outdated formats - Static presentations, lengthy manuals, and documents no longer serve the visual-driven learners today.

But there’s one way to address all the challenges - using videos.

Benefits of using videos in Learning and Development programs

Here are some of the top reasons companies are bringing videos into their Learning and Development programs:

1. Improved engagement

Video content is dynamic and visually appealing. This makes it easier to capture and retain the employee’s attention as compared to static text or slides for each module.

2. Increased retention

Research has found that employees retain 95% of information when they watch a video as compared to only 10% when reading text. This helps increase information stickiness, ensuring employees progress through modules.

3. Flexible learning

Videos can be accessed anytime and anywhere. Employees can learn at their own pace and convenience, and even use the videos as a key reference point or step-by-step when required. Since videos combine visual, auditory and textual elements, they help cater to various learning preferences.

4. Cost-effective scaling

Video-based training removes the need for repeated in-person sessions. In addition, it becomes easier to adapt to employee feedback and make more videos using AI video generators to further fuel the learning and development program.

Also read: How much does it cost to make videos

5. Simplifies complex ideas

Animated visuals and simulations can help break down complex concepts and ideas for easy learning. This makes each learning module easier to complete with a complete understanding of the workflows, processes and other aspects.

6. Consistent messaging

Videos can ensure that all employees receive the same quality of training. This minimizes the risk of misinterpretation across departments, irrespective of the trainer or manager leading the program.

But we do know that producing videos is not easy.

It takes a lot of time, skills, and video production budget to make the number of videos an L&D program may need.

This is where an AI video generator like Videomagic comes in.

How to make L&D videos with AI video generators

The good thing about AI video generators is that they can repurpose your existing content into high-quality videos to keep the L&D program running.

Videomagic uses automated workflows and an advanced AI algorithm to identify the key information from the content input you provide. It then takes on the job of scripting, storyboarding, visualizing, producing, editing and making the video publish or share-ready for learning and development.

1. Convert existing content into videos

Videomagic allows you to upload static content like documents, PDFs and presentations and convert them into high-quality videos using AI and automation.

• How to convert images into videos
• How to generate videos from MP3 audio files
• How to convert a link into a video
• How to convert a document into a video
• How to convert a PDF into a video

2. Personalize your AI videos

Trainers or managers can further tailor the AI-generated videos to boost employee engagement with L&D modules. Videomagic enables you to add self-recorded video and audio clips to AI videos from within the dashboard to add more context, narrative, and explanations for modules.

3. Use pre-built templates

While Videomagic can use AI and adapt the video design to best suit its purpose, you can also use pre-designed templates. These templates are designed to help you generate on-brand videos for the program.

4. Brand your material

Companies can create a Media Library on Videomagic with their preferred logos, audio clips, images, videos, GIFs, and other assets. This tells the video generator to make use of brand-safe elements when producing videos for your L&D module.

5. Optimize for different platforms

You can export your L&D videos in different aspect ratios. This helps you distribute the L&D content across all key employee channels, including social media, messaging apps, learning management systems, or company newsletters.

6. Leverage analytics

Videomagic also provides insights into your video performance. This includes the number of plays and clicks a video has received to map the engagement it generates. The dashboard helps identify what works best to keep your L&D program running.