Static vs Video Content: What’s Better for Your Business?

What is static content

Static content refers to non-moving or no-dynamic visuals and text-based formats of sharing information. This typically includes product photos, infographics, banners, blog posts, social media captions, advertisements, illustrations, charts and branded templates.

Here are some of the benefits of using static content:

• Cost effective - They require fewer resources and tools to create
• Quick to product - Ideal for timely updates or announcements, helping stay consistent

• Easy to consume - Effective at delivering a clear and concise message
• Versatile - Works across various platforms including websites, social media and emails
• Accessibility - Can be accessed by users with limited internet speed too

What is video content

Video content refers to moving visuals that are combined with sound and text to share a story or deliver information in a more dynamic way. This usually includes product demos, social media videos, explainer videos, live streams and similar content.

Here are some of the benefits of using video content:

• High engagement -Videos have proven to capture attention more effectively than static content
• Better storytelling - Combining visuals, sound, motion and text helps convey complex ideas better
• Increased shares - Videos are shared 1200% more than text and images combined
• SEO advantage -Rich media like video content is favored by the search engines, helping improve rankings
• Boosts conversions -Studies show that videos can increase landing page conversions by 80% and email click through rates by 47%

A comparison of static vs video content

Let’s go over the differences between the two popular formats in more detail:

1. Engagement

Static content is able to grab attention quickly but often struggles to keep the audience engaged. On the other hand, video content keeps viewers engaged for longer - for instance vertical videos on social media have 5X higher watch time than static posts.

On average, individuals spend over 18 hours per week watching videos online, indicating a substantial portion of online activity is engaging with video content.

2. Use cases

Static content is effective for print ads, infographics and direct campaigns. But video content is better for brand storytelling, product walkthroughs and interactive ads across channels. The latter also helps improve brand recall.

3. Cross-channel performance

With platforms like Instagram, TikTok and LinkedIn reporting higher reach and impressions for video content, this format has been found to help businesses generate 49% more revenue than static campaigns. In fact, video content has also been reported to be more effective for sales and customer support teams, leading to higher close/ resolution rates.

88% of businesses consider video content an important component of their overall strategy across departments.

4. Cost and effort

Static content is popular because it is easier and cheaper to produce. This makes it ideal for small businesses or quick updates. While video content is far more engaging, it requires more resources - manpower and tools, to produce.

• How much time does it take to make videos
• How much does it cost to produce videos