With smartphones, social media, and easy access to the internet, people are connected 24/7— no wonder marketing has gone above cable TVs and billboards. This constant connectivity has allowed marketers to reach out to their potential customers through quick, engaging videos in no time.
In fact, data says that 91.8% of internet users consume videos 19 hours a week on their digital devices.
However, this also means that marketers are under huge pressure to keep up with the pace of making video campaigns that are relevant and timely. But think about lean marketing teams who do not have the time, skill, budget, or resources to make videos at the scale at which they are getting consumed today.
Or individuals who already have a lot on their plate and can’t manage making videos every day.
So what does one do? On the one hand, you can't miss out on the huge potential that video content has in today’s scenario, and on the other hand, you’re constantly pulled back for not having the right resources or skills.
That’s where generating videos with AI comes into play. If you’re new to it, we will take you through the step-by-step process of generating videos with AI in this post.
What is AI video generation or making?
AI video generation is the amalgamation of video production using artificial technology. It uses high-level technology and intelligent algorithms to automate various steps of the traditional video-making process.
For example, if you don't have a scriptwriter on the team to write a video script, you can put AI to work to write the script for you. Or say you don't know how to patch multiple video clips and images together to create a high quality video - AI can do that for you when you’re using a video generation tool like Videomagic.
AI is the magic wand that can do all the jobs for you if you don't know the nitty-gritty of video creation or don’t have 3 weeks to just make one video that may or may not work!
We have also found that AI is actually the secret to reducing the cost of video making for companies too. You can read all about it here.
What are the benefits of generating videos with AI
AI has been benefiting processes across various functions in companies, and video making is no different. Here are some of the benefits of generating videos using AI:
- Scalability
- Cost-effective
- Innovative
- Niche content
One of the biggest advantages of generating videos with AI is that it takes far less time to make videos from scratch than the traditional way. A HubSpot survey mentions that 86% of the marketing videos take three weeks to make from scratch.
On the other hand, using an AI tool like Videomagic, you can generate videos in as little as 5 minutes. So, if you need to create videos on a large scale, AI is a great option.
Traditional video-making process is time-sensitive, labor and resource sensitive, and a costly affair. On average, a two-minute video production in a traditional way can cost USD 1500-USD 10,000 per finished minute, depending on the complexity of the video.
But with AI tools like Videomagic, you can generate videos for as low as USD
Even when creating a video for the first time, AI can help you generate a professional-level video with in-built templates. For example, all that Videomagic needs to generate a video is a URL and the industry you are in!
AI video generation opens up endless possibilities for making niche content that would otherwise have been expensive. For example, if you want to make a video of a property listing, you would require a photographer and a videographer to capture all perspectives. But with AI video tools, you can use your existing media on listings like Zillow to generate videos.
What is an AI video generator?
An AI video generator is a tool or a software that uses AI to make videos. AI video generators use technologies like machine learning and computer vision to automate the making of video content. The objective of AI video generators is to help individuals and businesses turn content like pictures and short video clips into high quality videos that can be used for branding, marketing, advertising and other purposes.
For instance, Videomagic uses a combination of ML/AI models and automation techniques to rapidly take you from your product or listing link to multiple video renditions based on target audience, destination platform, seasonality, video type, and call to action.
How do AI generators work?
AI generators use natural language processing technology and machine learning algorithms to generate videos based on your inputs. The tools are trained on large datasets of existing videos and learn to make new videos from scratch.
However, the entire mechanism is quite complex (the AI tool has to predict how an image will move from one frame to the next), so AI generators for videos are still in a very nascent stage.
Therefore, many marketers prefer using AI generators to fill the gap instead of creating new videos. For example, they would use stock video content and an AI generator to fill the gap or customize it for their customers.
If you want to know more about how video making tools like Videomagic use AI, experience our playground here.
Best practices for generating videos with AI
Yes, AI makes it easy to generate videos quickly. But that doesn’t mean every video you make is going to be a success. Here are some video making best practices to follow when you’re using an AI tool like Videomagic:
- Have a clear goal
- Don't forget SEO
- Try different styles
- Analyze performance
Identify the purpose you want to serve with the video before you create one. Knowing your goals will help you provide better and targeted prompts to the AI tool that can make a precise video that resonates with your customers and solves your purpose.
For example, if you’re running an eCommerce business and want to showcase the different value propositions of the product - you’re making a feature highlight video and one that showcases only reviews will not cut it!
Don’t just generate and publish videos using AI tools. If you want your videos to reach the right set of target audience, you need to follow some SEO best practices from day zero.
This includes the research phase as well where you should validate if your audience is even looking for videos, what type of content they like consuming in videos and other related information. Then you must do in-depth keyword research to ensure your video content meets their search intent and interest.
Keeping SEO in mind will also help you ensure you distribute it right. From the tags, descriptions, transcript to distribution channels - it’s important to take everything into account.
AI video generation tools offer various styles and formats that you can experiment with. This could include experimenting with different video lengths, dimensions, storylines, visual styles, media used (images/ video clips) and other aspects.
AI video generation tools like Videomagic give you the ability to generate videos by inputting your URL. The AI algorithm then recommends different types of videos and samples based on the content available on the web page.
Once your video is out there, it’s time to track and analyze its performance. Check engagement metrics such as likes, shares, views, comments, etc. Analyze this data, double down on what's working, or tweak if necessary.
We also recommend frequently seeking feedback on your videos from your audience. It’s the best way to understand what they want to see more of.
How to generate videos with an AI video maker
Ready to get started with your first video with an AI video maker?
With Videomagic, creating an engaging and polished video is super easy. In less than 30 seconds, your video can have all the information your customers are looking for that can help them speed up their buying journey.
So, let’s dive in!
- Signup
- Click on Video Stacks
- Select your industry and input the URL
- Choose video type and dimensions
- Generate video and download
- Create a storyboard
- Write a script
- Choose videos and images
- Superimpose texts
- Apply effects
- Add a background music
- Resize your video
To begin with, log in or sign up on Videomagic from your device. You can get started for free – no credit card information is needed.
From the left-hand side menu bar, click on Video Stacks to start making videos.
Next, select your industry from the dropdown and input the URL you want our AI to pull in content and media files from.
From the recommended list of videos, choose a video type and the dimension you want based on where you intend to use the video. There are multiple samples that offer a preview of what your video would look like.
Next, let Videomagic generate a video for you - it takes less than 5 minutes. And while you wait, Videomagic will weave in its magic that includes:
Download and share the video with your audience.
Voila!
Your professional video is ready!
Ready to give AI video generation a spin? Get started with Videomagic for free.
