The Ultimate List of Social Media Tools for Marketers (2024)

20+ best social media tools for marketers

While there are several other social media marketing tools out there, here are some we recommend getting started with:

Videomagic - AI video generator
Videomagic is one the top tools social media marketers need this year owing to the increasing demand of video content for both organic and paid campaigns. The AI video generation tool enables you to create a bouquet of different types of videos with the input of just a URL and your industry, making it easier to scale your content strategy across channels.
The video generation tool is built to remove the need of traditional storyboarding, scripting, visuals, copywriting and more to cut down the time it takes to produce a video - from 3 weeks to just 5 minutes, and for as little as $5.
How it Works:
• Sign up on Videomagic
• Head over to Videostacks from the left-hand side menu
• Click ‘Generate a stack’ and enter the product or listing URL that you wish to convert to video
• Select your industry
• Pick video types and formats suggested by the AI engine
• You can also choose template that suit your purpose the best
• Let AI generate the videos for you!
Features:
• AI powered video generation
• Templates for industries and use cases
• Optimized aspect ratio of videos
Buffer

Buffer is a comprehensive marketing tool that streamlines content management across various platforms like Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn.
It enables users to plan, collaborate, and publish captivating content with an AI assistant, it generates ideas, repurposes posts, and even rewrites copy effortlessly. Buffer's analytics provide insights, helping analyze social media performance, while its engagement features simplify audience interaction.
Key features:
• Plan, collaborate, and publish thumb-stopping content
• Analyze social media performance and create reports
• Quickly navigate your comments and engage with your audience
• Build a customized landing page in minutes
• Generate ideas, repurpose posts, and rewrite copy in just a click
Feedly

Feedly simplifies web insight tracking. Its AI highlights crucial information from various sources like news sites, blogs, and newsletters based on your preferences. It fights information overload in three steps: organizing feeds, training AI to filter noise, and sharing insights.
Feedly AI empowers users to prioritize topics, events, and trends, offering a curated, efficient way to stay updated across diverse content platforms.
Key features:
• Allows users to prioritize topics, trends, and keywords, deduplicate repetitive news, mute irrelevant information, and summarize articles.
• Highlight interesting snippets, add notes, and save to personal boards.
• Sort by popularity and easily spot viral articles.
• Share to LinkedIn, Buffer, IFTTT, and Zapier.
• Teams can save, collaborate, and prioritize intelligence.
Buzzsumo

BuzzSumo is your go-to for analyzing content engagement, trend tracking, and finding outreach opportunities across social and search. It's a powerhouse for discovering new content ideas, customer queries, and journalist contacts while keeping tabs on brand essentials.
Key features:
• Content discovery
• Content research
• Monitoring
• Analysis
• Influencer marketing
• Content strategy
• Discover influencers for social media marketing
• Social share data
• Backlink metrics
Radarr

Radarr is a top-notch reputation management tool, offers real-time brand monitoring for online conversations. It facilitates prompt responses and proactive reputation upkeep, ensuring a positive online image.
When integrated with marketing tools, it offers AI-driven sentiment analysis. With social media analytics, Radarr aids in benchmarking against competitors, uncovering industry gaps,
Key features:
• Real-time monitoring
• Audience and consumer analysis
• Campaign analysis
• Benchmark competitors
• Identify and predict trends
• Discover influencers
• Track brand health and performance
Planable

Planable simplifies social media collaboration and scheduling, catering to marketers managing multiple accounts across platforms. This cloud-based solution suits media agencies, freelancers, and marketing teams, known for its visually-driven planning.
Create posts mirroring live versions effortlessly. Consolidate all content types—blogs, newsletters, emails, and social posts. Utilize four different views: Feed, Calendar, Grid, and List.
Key features:
• Automated publishing
• Content management
• Multi-account management
• Multi-user collaboration
• Post scheduling
Social Pilot

SocialPilot's social media analytics provide insights across Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Its detailed reports offer crucial metrics like engagement, top fans, optimal posting times, trending hashtags, and more.
You can also customize reports with your brand's name and logo for a consistent identity and export them as PDF or Excel reports or directly share them with your team and clients via email.
Key features:
• Track and understand which of your content is getting top visibility
• Analyze audience reach trends and growth patterns
• Discover who interacts with your posts the most with useful insights like most active sharers, commenters, likers, and more.
• Identify the best times to post
• Comprehensive Analytics
• Combine Analytics Reports
Upfluence

Upfluence streamlines influencer marketing across every phase. This tool searches influencers on Instagram, Facebook, Twitter, YouTube, Pinterest, and blogs and aids in budgeting, influencer coordination, and secure payment transfer, making it an indispensable asset for agencies offering influencer marketing services.
Key features:
• Live capture
• Influencer metrics
• Audience demographics
• Importing existing lists
• Built-in influencer outreach tools
• Multiple campaign management
• Product seeding
• Bulk payouts
Instasize

Instasize, a photo and video editing app, empowers professionals and aspiring creatives with curated filters and a user-friendly interface. It simplifies high-quality content creation on the go. It streamlines image resizing, reduces file sizes, adapts visuals for diverse platforms, collaborates on digital assets, and enables easy sharing, making it an essential tool for content creators.
Key features:
• Over 80 filters and Instagram effects
• Collage maker
• Over 30 fonts and designer text styles
• Resizer
• Video editor
• Social formats
BeFunky

BeFunky, an all-in-one online Creative Platform, simplifies photo editing and graphic design. Its user-friendly interface offers tools for editing photos, creating collages, and designing graphics. With customizable templates, free stock images, thousands of vector graphics, and a mobile app, BeFunky makes graphic design and photo editing seamless across devices.
Key features:
• Crop Photo
• Resize Image
• Quality resolution
• Touch-Up tools
• Photo to cartoon
• Transparent background
• Texture background
• Text editor
• Blur image
LinkedIn sales navigator

LinkedIn Sales Navigator streamlines sales workflows by providing data-driven insights and tools for better engagement. It empowers sellers to prioritize accounts, leveraging connectivity data, advanced search filters, and customer insights across millions of accounts.
Key features:
• Access to LinkedIn Subscriptions
• Extended Network Access
• Reach out
• Prioritize and qualify
• Integrate with sales tools
• Keep track of people and companies
• Engage with prospects and customers using a team's network
Tweepi

Tweepi, powered by AI, aids in growing your Twitter brand efficiently. By setting up your account with relevant hashtags and users, Tweepi's AI scouts Twitter for engaging tweets and users. It facilitates organic growth by assisting in gaining up to 100 new followers daily, focusing on relevant interactions.
This tool streamlines follower acquisition and aids in managing and cleaning up your Twitter account efficiently, saving time and enhancing your brand's reach with targeted recommendations.
Key features:
• Following users
• Unfollowing users
• Managing contacts
• Cleaning up accounts
• Following relevant users
BotHelp

BotHelp is a convenient platform for messaging, auto funnels, and chatbots across messengers and social networks. It empowers businesses to capture leads, automate sales, and engage with customers via WhatsApp, Instagram, Facebook Messenger, Telegram, and Viber.
Key features:
• Segmenting audiences for personalized broadcasts
• Automating sales funnels
• No-code chatbot builder
• Detailed analytics
• Multi-channel chat capabilities.
Hootsuite

Hootsuite's social media dashboard streamlines customer service by consolidating all incoming comments and messages. It integrates multiple platforms like SMS, WhatsApp, live chat, and social media, providing a unified view.
Hootsuite's automation features save time with message routing, auto-responses, surveys, and AI-powered chatbots. Identify service-related conversations with Streams using ongoing searches for keywords and mentions.
Key features:
• Monitoring and listening streams
• Inbox for private and public messaging
• Auto-responder
• Saved replies
• Automated tagging and assignments
• Inbox analytics
AdEspresso

AdEspresso, a Facebook Advertising Optimization Tool, streamlines ad creation, management, analysis, collaboration, and learning. It supports Facebook, Instagram, and Google Ads, providing a unified platform for campaign creation.
Key features:
• Create Your Campaigns
• Analyze Your Campaign
• Optimize Your Campaigns
• PDF Reporting
• Education
• Synchronization CRM
• Automatic Page Post Promotion
• Campaign Approvals
Co-schedule

CoSchedule’s social marketing calendar offers a single calendar view of your social strategy and manages multiple messages. The tool offers comprehensive analytics for measuring performance across various social channels.
Key features:
• Create, organize, and track multiple social messages as a group
• Drag and drop rescheduling
• Publish Instagram Stories and Reels
• Direct publishing for Instagram Business and Creator Accounts
• Multi-image posting for Instagram Business Accounts
• Instantly generate social messages with AI Social Assistant
• Social analytics
Zoho Social

Zoho Social is ideal for businesses and agencies seeking a centralized social media management hub. The platform empowers flexible scheduling, intuitive content organization through a visual calendar, real-time engagement monitoring, and comprehensive analytics.
Key features:
• Publishing
• Scheduling
• Monitoring
• Analytics
• Collaboration
• CRM Integration
Salesforce Social Studio

Social Studio is a comprehensive solution for managing, scheduling, creating, and tracking social media posts. It centralizes posts by brand, region, or teams, providing real-time publishing and engagement.
Key features:
• Workspace organization for regional or brand-specific teams
• Intuitive content calendar management
• Network-specific content creation
• Ad integration
• Approval rules
• Audience engagement tools
• Automated processes for content classification and reporting
HubSpot

HubSpot's Social Media Management, part of the premium Marketing Hub, supports Facebook, Instagram, LinkedIn, and Twitter. It merges mentions into a unified inbox, streamlines publishing, and measures social media's business impact.
Key features:
• HubSpot CRM dashboard
• HubSpot Rewards
• Pay-per-click (PPC) ad management
• Email automation
Sprinklr

Sprinklr's Unified-CXM platform enables comprehensive customer experience management across industries.The platform facilitates competitive innovation, trend tracking, personalized engagement, brand trust, and seamless customer service across various digital channels.
Sprinklr Insights transforms customer data into actionable insights, aids proactive decision-making, and protects brand integrity.
Key features:
• Social media monitoring
• Posts scheduling
• Social media listening
• Sentiment analysis
• Review moderation
Keyhole

Keyhole empowers businesses with comprehensive insights into their brand perception and competitive landscape in the social sphere. It is a robust social media analytics tool designed for businesses seeking precise tracking of brand mentions, engagement metrics, and trending topics across various platforms.
Key features:
• Social listening
• Profile analytics
• Influencer tracking
• Publishing
• Trend analysis
Canva
Canva, a user-friendly graphic design tool, suits beginners with its intuitive interface. Offering a wide array of templates, stock visuals, music, icons, shapes, and effects, it uplifts social media content quality.
It also provides downloadable files in customized sizes and facilitates team collaboration for shared projects, enhancing collaborative efforts.
Key features:
• Magic Resizing
• Change the Whole Color Pallet
• Canva Brand Kits
• Free Templates
• Background Remover
Loomly

Loomly streamlines social media management by consolidating organic posts and ads into one platform. It centralizes photo, video, note, link, and template storage, aiding organization and reuse. The tool offers trending topic-based ideas, RSS feed integration, and guidance for post creation.
Key features:
• Analytics
• Automated Publishing
• Contact Management
• Customer Targeting
• Keyword Filtering
Brandwatch

Brandwatch provides an industry-leading social media management solution, aiding discovery, attraction, and engagement with customers across teams and regions. It offers a comprehensive content calendar for effective planning, integrated collaboration tools, and approval flows ensuring on-brand content quality.
Key features:
• Social media listening
• Sentiment analysis
• Real-time monitoring
• Customizable dashboards
• Daily segmentation of conversations
• Visualization of audience sentiment and intent
Rebrandly

Rebrandly simplifies link management by offering a robust URL shortening service that brands, tracks, and shares customized short URLs. With advanced features like link retargeting, it allows personalized audience journeys based on their online behavior, scaling alongside business growth and is trusted by global brands.
Key features:
• URL shortening
• QR codes
• UTM parameters
• Custom short link clicks
• Branded links
• Link management
• API features

Conclusion

In the realm of social media, adaptability is key to success. Your toolkit must evolve in sync with the changing dynamics of the digital landscape to stay ahead.

Embrace innovation and flexibility in your strategies to thrive in the ever-evolving world of social media.

Which social media tool is your favorite?