Video Statistics You Need to Know for 2025 and How AI Can Help You Keep Up

Video Content Statistics for 2025

Here’s a breakdown of the essential Video marketing statistics you should know:

General Video Consumption

Here are key stats showing how video watching is growing worldwide:

1. American adults spend an average of 3 hours and 50 minutes per day watching digital video, which is 55 minutes more than the average daily time spent with TV in the U.S. (eMarketer)
2. U.S. users spend an average of 1 hour and 2 minutes watching Netflix. (eMarketer)
3. In 2024, the average daily time spent with TikTok reached 58.4 minutes among U.S. adult users. (eMarketer)
4. The average time spent watching content on YouTube reached 48.7 minutes among U.S. adult users in 2024. (eMarketer)
5. Approximately 241.8 million people watch YouTube in the U.S. (eMarketer)
6. YouTube’s Android app users worldwide spend over 10 trillion minutes per month watching content. (DataReportal)
7. Mobile devices account for 47.9% of the average time spent per day with YouTube, followed by other connected devices, including smart TVs (39.2%) and desktops/laptops (12.9%). (eMarketer)

YouTube Engagement

Here are key stats on how YouTube videos perform and engage viewers:

1. An analysis of 1.3 million YouTube videos found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings. (Backlinko)
2. Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds. (Backlinko)
3. On average, videos that generate new subscribers rank higher than those that don’t result in new channel subscribers. (Backlinko)

Meta Video Consumption

Here are key stats showing how videos on Meta perform and engage viewers:

1. Watching videos accounts for over 60% of the time spent on Facebook and Instagram. (Meta)
2. On Facebook and Instagram, there are tens of billions of videos. (Meta)
3. Users reshare Reels a staggering 3.5 billion times every day. (Meta)
4. Reels account for 50% of the time spent on the Instagram app. (Meta)
5. Over 2 billion people watch videos on Facebook each month. (Meta)
6. Facebook and Instagram account for 40.8% of total time spent with social video by adults in the U.S. (eMarketer)
7. In 2024, watching videos accounts for 58.8% of average daily social media time in the U.S., up from 33.0% in 2019. (eMarketer)

Platform-Specific Video Engagement

Here are key stats on how videos are engaged on different platforms:

1. Eight in ten unique sessions on X/Twitter include video. (X/Twitter)
2. More than 100 million X/Twitter users watch vertical videos daily. (X/Twitter)
3. Vertical videos on X/Twitter make up 20% of all time spent on the platform. (X/Twitter)
4. On average, live videos on Facebook generate more than three times the median post interactions compared to other formats such as image or link posts. (Emplifi)
5. Instagram Reels over 26 seconds tend to have higher median interactions than short-to-medium videos (1-25.9 seconds) on the platform. (Emplifi)
6. One analysis found that the best time to post Instagram Reels is on Fridays at 5 PM and TikTok videos at 4 PM on Fridays. (Emplifi)

Video Marketing Effectiveness

Here are key stats showing how effective video marketing is for businesses:

1. Nine in ten marketers claim video marketing has given them a good ROI. (Wyzowl)
2. 82% of consumers have cited video as a convincing factor in a purchase. (Wyzowl)
3. Videos with a duration of 30-60 seconds are considered the most effective according to 39% of marketers, followed by 1-2 minutes (28%) and 30 seconds or less (18%). (Wyzowl)
4. Marketers consider YouTube (78%) and Facebook (71%) the most effective video marketing channels. (Statista)
5. Brands that used sponsored videos on Amazon for the first time saw a 21% increase in sales the following month compared to those that did not. (Amazon)
6. The majority (90%) of marketers say video increases brand awareness. (Wyzowl)
7. Companies investing in localization see a 10% to 15% increase in revenue, as personalized content brings higher engagement. (Content Marketing Institute)

Future Projections

Here are key stats predicting future trends in video consumption and advertising:

1. Video’s share of average daily social media time will hit 60.1% by 2025. (eMarketer)
2. Video ad spending worldwide is forecasted to reach $241.9 billion by 2028. (Statista)
3. By 2025, American adults are forecasted to spend 5.19 billion minutes per day on TikTok content, more than Facebook (5.02 billion minutes) or Instagram (4.33 billion minutes). (eMarketer)
4. By 2025, Meta, YouTube, and TikTok will account for 46.2% of U.S. video ad spending. (eMarketer)

Consumer Preferences

Here are key stats on what consumers prefer in video content:

1. 55% of consumers watch short videos (a few minutes long) on social media, while only 16% typically watch 30 minutes or longer. (Magnite)
2. On average, video CTAs achieve a click-through rate of 3.21%. (Vidyard)
3. Videos between 1 and 2 minutes long have an average retention rate of 56%. (Vidyard)
4. Click rates are up to 65% higher on emails that include links to videos. (Campaign Monitor)
5. Nearly half (44%) of consumers cited short videos as their method of learning about a new product or service. (Wyzowl)
6. The most popular types of videos that businesses are investing in include product demos (47%), explainers (35%), and recorded webinars (33%). (Vidyard)
7. 89% of consumers want brands to create more video content in 2024. (Wyzowl)

Cost Considerations in Video Production and Training

Here are key stats about the costs involved in video production and training:

1. 64% of companies identify time and 45% point to team size as the main challenges in scaling their video marketing efforts. (Wistia)
2. Producing one minute of live-action video typically costs between $1,500 and $10,000. (eLearning Industry)
3. Developing an hour of instructor-led training averages $5,934, excluding filming expenses. (Cognota)
4. The median cost for creating an explainer video is approximately $5,400. (Wyzowl)
5. Engaging a voice actor to record a 2-5 minute clip (150-750 words) generally costs between $200 and $350. (Voice123)
6. Hiring a cameraman can cost up to $400 per hour. (Beverly Boy)
7. Video editors may charge up to $175 per hour for their services. (Beverly Boy)
8. Studio rental fees can reach up to $400 per hour. (Beverly Boy)
9. On average, a sponsored TikTok post by an influencer costs $3,514. (Shopify)

Video Production and AI Integration Statistics

Here are key stats on how AI is transforming video production and efficiency:

1. Companies using AI for video creation are achieving up to 80% savings in time and budget compared to traditional video production methods. (Pictory)
2. A significant 63% of marketers anticipate that the majority of content in 2024 will be generated by AI, indicating a shift toward automated content production. (Hubspot)
3. A notable 75% of video marketers employ AI tools for video creation, streamlining the production process and improving efficiency. (Vidico)
4. The marketing and advertising sector leads in generative AI adoption, with 37% of professionals incorporating it into their tasks. (Gartner)

How Can AI Help with Producing More Videos in 2025

AI tools like Videomagic revolutionize video production by helping businesses create high-quality videos quickly and affordably.

Companies can input a URL, document, PDF, or PowerPoint and convert it into a professional video in minutes. This automation removes the need for specialized skills and multiple tools, significantly reducing time and costs. Videomagic uses machine learning to handle storyboarding, scripting, image selection, transitions, voice-overs, and formatting.

As a result, businesses can produce various video types for their audience and platforms, ensuring fresh and engaging content that increases engagement and conversions.

• How to convert images into videos
• How to generate videos from MP3 audio files
• How to convert a link into a video
• How to convert a document into a video
• How to convert a PDF into a video

Also read: Frequently asked questions about AI video generation