Video Content Trends for 2025 and How AI Can Help

Top video content trends for 2025

Here are the major changes and trends that will shape the creation, demand or consumption of video content in 2025:

1. AI-driven personalization

As artificial intelligence keeps improving, in the near future AI will be widely used for creating, optimizing and distributing video content.

AI technology will further be used by marketers to analyze engagement, audience behavior, conversion metrics etc. which will further enable them to customize video content to better align with individual interests, preferences and tastes. Marketers can thus expect better ROI on video campaigns.

2. Dominance of short-form video content

Social media platforms like Instagram, TikTok and YouTube all feature short video spaces like ‘Shorts’ or ‘Reels’. This will continue to not only remain relevant but also dominate video content consumption.

With their short size, attention-grabbing elements and ease of access, they can easily cater to mobile-first users and align with decreasing attention spans. Thus, using trending sounds, popular hashtags, and audience-created content will remain vital for increasing reach and boosting engagement.

3. Resurgence of long-form video content

Long-form content is also on the track for making a comeback, allowing for deeper story-telling, building credibility and enhancing search engine visibility for businesses and creators.

Video content such as tutorials, webinars, documentaries, behind-the-scenes videos, explainers etc. will become particularly effective in creating a more meaningful connection with the audience.

4. Interactive and shoppable videos

Video content will be more actionable, offering customers diverse ways to interact with businesses. Videos with interactive elements such as clickable product tags, embedded links, etc. will help businesses make the most out of their video content.

Shoppable videos, in particular, will allow businesses to streamline the viewers’ path from viewing to purchasing, driving conversions more effectively.

5. AR, VR and 360° content

As technology becomes more accessible, affordable and practical, formats such as 360-degree videos, augmented or virtual reality etc. will gain traction again.

These forms of immersive media formats can offer unparalleled user experiences, making them highly viable and effective in industries such as eCommerce, travel and hospitality, real estate, video gaming etc.

6. User-generated content

Customers will demand more authenticity from brands, due to the rise in scams and faulty sub-par shopping experiences. Therefore, video content featuring product reviews, testimonials and experiences from real customers, will remain crucial for businesses to build customer trust.

User-generated content can help businesses emotionally connect with their target viewers, while at the same time acting as a low-cost way of improving brand reach and credibility.

7. Minimalism and focus on sustainability

As the global audience becomes much more conscious regarding the planet and our environment, there will be a significant increase in videos that reflect these sentiments and contain sustainable themes.

There will be an increased focus on minimalist design and aesthetics, which will better align with the evolving values of consumers and viewers.

8. Voice search optimization

With the growing use of voice-activated devices like smart speakers and virtual assistants, video content is being reimagined to align with voice search trends. This makes it crucial for brands to optimize video content for voice searches.

This will involve refining video metadata, such as titles and captions, to include natural, conversational keywords that align with how customers phrase voice searches.

9. Localized content

The creation of region-specific videos that incorporate local languages, cultural elements etc. will be on the rise and will prove effective in building stronger connections with diverse audiences.

By addressing regional preferences and reflecting cultural values, brands will be able to enhance relatability and establish a deeper sense of trust with their target audiences.

10. Silent videos and captions

Many users prefer watching videos without sound, which means that visual storytelling and captions are becoming essential to video content creation.

Thus, ensuring content is optimized for silent playback will remain a key consideration for creators. Content will increasingly feature clear text overlays and visuals that adequately convey information to viewers.

11. AI-generated content and avatars

Beyond personalization, AI will also be heavily used to create synthetic avatars for brands, or for video editing, which will significantly help brands reduce production costs. This will also mean that businesses can rapidly produce videos at scale in significantly shorter time frames.

As generative AI gets better, authentic AI-created video experiences will also become a possibility that businesses will be widely utilizing.

Also read:Generate a video with Videomagic and ChatGPT integration

12. Educational and explainer videos

“Edutainment” will continue to have a demand, which will result in more brands and businesses creating value-driven educational content such as explainer videos to educate and entertain audiences.

13. Prominence of vertical videos

As TikTok, Instagram Reels, Snapchat and YouTube videos continue to dominate, the demand for and the popularity of vertical videos will continue to grow. This also means that ensuring that content is accessible to mobile users, will be a top priority for creators.

14. Webinars and live streaming

Live streaming videos will continue to be preferred by audiences as they enable real-time interactions with the business. Webinars, Q&As, product launches and other community engagement videos streamed live, will have a consistent and positive engagement.

15. Behind-the-scenes content

As the audience demands more authenticity and credibility from brands, there will be a rise in BTS videos that showcase the product’s making, the company culture, the ingredient or material sourcing process etc. This can play a great role in improving trust and making the brand more relatable to customers.

16. AI-powered video editing tools

AI and automated tools will greatly enhance and at the same time simplify the post-production process. Tasks such as cropping, clipping, color correction, color grading, scene transitions, background enhancements etc. will become much easier and less time-consuming, allowing businesses to create more meaningful video content.