40 video ideas for real estate to get you more views

Best video ideas for real estate agents and companies

While there are various types of videos you can create to promote a property or your services, let’s take a look at some that are guaranteed to get you more views and leads:

Property listing video

One of the real estate video ideas is to showcase a specific property that's for sale or rent. It's a visual tour of the home or space, highlighting its key features, layout, amenities, and overall appeal. It's an effective way to give potential buyers or renters an immersive experience of the property before physically visiting it. You can also include details on beds, baths, garages, features, amenities, price, address etc.

Neighborhood video



This video focuses on the surrounding area of a property. It highlights the neighborhood's amenities, nearby attractions, parks, restaurants, shopping centers, and any other significant features that make the location appealing. It helps potential buyers understand not just the property but also the lifestyle and community they'll be a part of.

Juniors related video

For families or individuals concerned about education, this video offers insights into neighboring amenities. This includes neighboring schools, parks, pediatric care, daycares, math clubs, dojos, etc - factors families or parents have to consider before moving. These videos can also cover school facilities, programs, teacher interviews, student testimonials, academic achievements, extracurricular activities, and any other relevant information to help potential buyers gauge the quality of education available in the area.

Agent "About Me" video



One of the real estate video ideas is to introduce the real estate agent or team. It's a chance for the agent to showcase their expertise, experience, personality, and unique selling points. It helps build trust and rapport with potential clients by giving them a glimpse into the agent's background, values, and approach to real estate.

Client testimonial video

One of the real estate video ideas is to feature satisfied clients sharing their experiences working with a particular real estate agent or agency. Testimonials serve as social proof, demonstrating the agent's credibility, professionalism, and successful outcomes. They can highlight positive interactions, smooth transactions, and the overall satisfaction of previous clients, influencing potential clients' decisions.

"Just Sold" video

This video celebrates the successful sale of a property. It can showcase the property that was recently sold, express gratitude to the seller and buyer, highlight key features of the sold property, and emphasize the effective strategies used by the real estate agent or agency to close the deal. These videos can attract attention and demonstrate the agent's track record of successful sales.

Real estate explainer video



One of the real estate video ideas is to educate and inform viewers about various aspects of real estate. It could cover topics like the home buying or selling process, explaining technical terms, discussing market trends, providing tips for first-time buyers, or offering insights into the local real estate market. Explainer videos establish the agent's expertise and can be valuable resources for potential clients seeking information.

Community event video

This video highlights participation or involvement in local community events by a real estate agent or agency. It could showcase charity events, fundraisers, neighborhood clean-ups, or any engagement that demonstrates the agent's commitment to the community. These videos not only promote community involvement but also foster a positive image for the agent or agency.

Local business highlights video

One of the real estate video ideas is to focus on showcasing local businesses in the area surrounding a property. It could feature interviews with business owners, highlight the uniqueness of different establishments, and emphasize the vibrant local economy. This type of video not only promotes local businesses but also highlights the benefits of living in the area, adding value to the property being marketed.

Shareworthy social video



These videos are crafted to be highly engaging and shareable on social media platforms. They often contain visually appealing content, interesting facts, quick tips, or captivating stories related to real estate. The aim is to encourage viewers to share the video within their social networks, increasing visibility and potential leads for the real estate professional or agency.

First-time home buyer tips

These videos are specifically tailored to educate and guide individuals who are considering purchasing their first home. They might cover a wide range of topics including mortgage advice, steps in the home-buying process, how to save for a down payment, understanding different types of loans, and tips for navigating the complexities of purchasing a home for the first time.

Home seller tips

Designed for individuals looking to sell their homes, these videos guide preparing a home for sale. They might include staging tips, improving curb appeal, understanding the selling process, setting the right price, and strategies for attracting potential buyers. The goal is to empower sellers with knowledge to effectively market their properties.

Real estate market updates

One of the real estate video ideas is to provide current information and analysis about the local or broader real estate market. They might discuss trends in home prices, inventory levels, interest rates, or changes in regulations affecting the real estate market. Keeping clients informed about market fluctuations helps them make informed decisions about buying or selling.

General real estate questions

These videos address commonly asked questions in the real estate industry. They could cover a wide array of topics including how to choose a real estate agent, understanding contracts, tips for negotiations, property investment advice, or any other queries that potential clients might have. Providing valuable information builds trust and positions the real estate professional as a knowledgeable resource.

Day in the life

One of the real estate video ideas is to offer viewers a glimpse into the daily routine and activities of a real estate agent. It might showcase a typical workday, interactions with clients, property visits, negotiations, administrative tasks, or any other aspects that provide insight into the profession. It humanizes the agent, giving potential clients a sense of what to expect when working with them.

Home financials

This video can include and promote the details around the total cost, monthly installments, rental value, and similar financial aspects of a property. Including these details can help buyers with financial criteria to make a decision faster.

Showcase your realtor portfolio

One of the real estate video ideas is to present a collection of properties previously sold or currently listed by the real estate agent or agency. It showcases successful sales, impressive properties, diverse portfolios, and the range of services offered. This video acts as a visual representation of the realtor's track record and capabilities.

Share your open house calendar on video and invite people

One of the real estate video ideas is to inform viewers about upcoming open houses. It could include a schedule of open houses for various properties, details about each property being showcased, and an invitation for people to attend these events. It's a proactive way to engage potential buyers and invite them to experience properties firsthand.

Share your upcoming property listing

This video announces and promotes an upcoming property that will soon be listed for sale or rent. It might provide a sneak peek into the property, its features, location, and why it's worth considering. This type of video generates interest and anticipation among potential buyers before the property officially hits the market.

Create a property sale announcement video

One of the real estate video ideas is to announce and promote a specific property that's about to go on sale or has recently been listed. It provides an overview of the property, highlighting its unique features, location, and why it's an attractive investment or purchase. The video aims to generate interest and attract potential buyers to consider the property.

Educate your audience on popular home renovations to avoid

This video offers insights into home renovation projects that might not add significant value or might be challenging to recoup the investment upon resale. It could cover renovations or upgrades that might not appeal to the broader market or might be costly without adding substantial value to the property.

Share a list of kitchen improvements

One of the real estate video ideas is to present cost-effective kitchen improvement ideas for homeowners on a budget. It might include simple, budget-friendly tips such as painting cabinets, changing hardware, updating lighting fixtures, or adding small decorative elements that can enhance the kitchen's appeal without breaking the bank.

List some home-buying mistakes to avoid

This video guides potential homebuyers by highlighting common mistakes they should avoid during the home-buying process. It might cover aspects such as not getting pre-approved for a mortgage, skipping home inspections, neglecting to consider the neighborhood, or overextending financially. The aim is to educate and empower buyers to make informed decisions.

Property tour video

One of the real estate video ideas is to offer virtual tours of properties. It provides a detailed walkthrough of the property, showcasing its layout, features, rooms, yard, and any unique aspects that make it appealing. Property tour videos allow potential buyers to get a comprehensive view of the property remotely, helping them decide whether to visit in person.

Behind-the-scenes



These videos offer a glimpse behind the scenes of real estate transactions, showcasing the process, efforts, and dedication involved in buying or selling properties. It might include interviews with team members, discussions about strategies, preparations for open houses, or the day-to-day workings of a real estate agency. Such videos humanize the process and build rapport with clients.

Home staging tips

Videos on home staging guide how to prepare a property for sale by enhancing its visual appeal. These might include tips on decluttering, rearranging furniture, adding decor, enhancing curb appeal, and other staging techniques that make a property more attractive to potential buyers.

Q&A sessions

These videos involve answering commonly asked questions about real estate. They can cover various topics such as the home buying process, selling tips, financing options, market trends, legal aspects, or any other inquiries from clients or potential clients. Q&A sessions establish the realtor's expertise and provide valuable information to viewers.

Time-lapse videos

Time-lapse videos showcase changes or transformations within a property over a period. For instance, it could document the renovation of a property, construction progress, or seasonal changes in a neighborhood. Time-lapse videos are visually engaging and offer a unique perspective on a property's evolution.

Drone footage

Drones are used to capture aerial views of properties and their surroundings. These videos provide stunning visuals of the property's exterior, showcasing its location, neighborhood, proximity to amenities, or unique features from an aerial perspective. Drone footage adds depth and context to property listings, offering a comprehensive view to potential buyers.

Expert interviews



One of the real estate video ideas is to feature interviews with industry experts such as mortgage brokers, real estate attorneys, interior designers, home inspectors, or other professionals related to the real estate industry. The goal is to provide viewers with insights, tips, and valuable information from these experts, enriching their understanding of various aspects related to buying, selling, or owning properties.

Virtual Reality (VR) tours

VR tours leverage technology to offer immersive experiences of properties. These videos allow viewers to virtually walk through properties, exploring rooms, layout, and features as if they were physically present. VR tours provide an interactive and engaging way for potential buyers to experience properties remotely.

Moving Tips

Videos offering moving tips provide guidance and advice to individuals who are in the process of moving. They might cover topics such as packing efficiently, choosing a moving company, organizing a smooth transition, changing addresses, or dealing with the emotional aspects of moving. These videos aim to alleviate stress and provide practical advice for a smoother moving process.

Investment property insights



One of the real estate video ideas is to focus on investment properties and offer insights into the real estate market for investors. They might cover topics like identifying potential investment properties, understanding rental markets, tips for property management, financing options for investors, or strategies for maximizing returns on investment properties.

Seasonal home maintenance

Videos on seasonal home maintenance guide maintaining a property throughout different seasons. They might cover tasks such as preparing a home for winter, spring cleaning, summer maintenance for outdoor areas, and fall preparations. These videos aim to educate homeowners on seasonal upkeep to ensure their property remains in top condition.

Before and after transformations

One of the real estate video ideas is to showcase the transformation of a property from its initial condition to its renovated or staged state. They demonstrate the potential of a property by highlighting the changes made, renovations completed, or staging efforts undertaken, offering viewers a visual narrative of the property's improvement.

Comparative Market Analysis (CMA)

Videos on CMAs provide an analysis of real estate market data. They compare similar properties in terms of size, location, features, and selling prices to help potential sellers or buyers understand the market value of a property. CMAs use data-driven insights to inform viewers about current market trends and property valuations.

Luxury property tours

One of the real estate video ideas is to offer high-quality, immersive tours of luxury properties. They highlight upscale features, amenities, and luxurious aspects of high-end properties, catering to affluent buyers interested in exclusive real estate. These videos aim to evoke emotions and showcase the lifestyle associated with luxury properties.

Property investment case studies

Videos on investment case studies showcase successful real estate investment scenarios. They analyze past investment deals, discussing the strategies, challenges, returns, and lessons learned from these investments. Case studies provide valuable insights for potential investors looking to enter the real estate market.

Personal stories



One of the real estate video ideas is to feature personal stories or experiences related to real estate. They might include testimonials from satisfied clients, success stories from homeowners, or narratives about challenges faced and overcome in the real estate journey. Personal stories create emotional connections and humanize the real estate experience.

General safety issues

Videos addressing safety concerns in real estate cover topics such as home security, fire safety, property inspections, neighborhood safety, and personal safety during property visits. These videos aim to educate viewers about potential safety risks and offer tips to ensure a safe real estate experience.

Conclusion

In the realm of real estate, crafting captivating videos might seem like a daunting task. To execute video ideas for real estate agents, striking that balance between high quality and brand representation is crucial.

This is where AI video generation can help.

Videomagic enables you to create different types of real estate videos in less than 5 minutes. All you need to do is input the URL of a property detail page or listing and the tool automatically gives you recommendations of the types of videos best suited to promote it.

You can then choose the template you like the most and the dimension you’d want to use the video in, and AI generates a high-quality video for you. Simply download and share the video, getting your business in front of more people!

Ready to generate more videos for your real estate business?