"Videomagic's mission is to automatically transform the world's information into short-form videos, making it effortless for people to engage, understand, and remember in a fast-moving world with shrinking attention spans."
Ninety six percent of people turn to videos to learn more about a product or service.
Why? Because video content is simply easier to consume, leaving little to the imagination. Studies show that users retain over 90% of the information presented in a video compared to text. Video has become the fastest, most effective way to distill complex ideas and multiple data points into a format that captures attention and helps potential buyers make decisions quicker than ever.
It's no surprise, then, that an increasing number of brands are doubling down on video content creation. A staggering 55% of businesses now create all their videos in-house using a variety of SaaS tools, with an additional 32% handling most video production internally while outsourcing some of it. Only 12% rely exclusively on third parties for video creation.
But despite this growing shift, brands are hitting major roadblocks. Why? Because traditional video creation tools fail to address the most critical pain points.
The Challenges of Video Creation Today
While existing tools offer numerous features, they leave the bulk of the work—storyboarding, scripting, selecting images, timing transitions, adding voiceovers and background audio, formatting, and rendering—squarely on businesses.
This process is time-consuming, resource-intensive, and often costs significantly more than the tool itself. As a result, businesses are forced to prioritize only a few videos, even when data shows that a variety of fresh content directly leads to higher engagement and conversions.
The Videomagic Advantage
Here's where Videomagic steps in to redefine video creation.
Videomagic bridges the gap in self-serve video creation by automating the entire process. Using a powerful combination of ML/AI models and automation techniques, Videomagic transforms product links and other input data into multiple tailored video renditions. These videos are optimized for your target audience, destination platforms, seasonality, video type, and call-to-action—all in a matter of minutes.
With Videomagic, every product or service you offer can have its own set of videos. These can range from:
- Brand-building
- Product-specific details
- How-tos
- Testimonials
- User-generated content
- Influencer campaigns
You can use these videos across websites, TikTok, Facebook, YouTube, Instagram, and marketplace listings like Amazon, Etsy, eBay, and Shopify. Better yet, these videos can be refreshed weekly or bi-weekly, keeping content fresh to boost engagement and conversions.
Results that Speak for Themselves
The power of video marketing is undeniable:
- 93% of brands report acquiring new customers through videos shared on social media.
- 66% of people say they'd rather watch a short video to learn about a product or service than read about it.
- Campaigns with video content see up to a 34% increase in conversion rates.
Making Video Creation Effortless
By automating the entire process—storyboarding, scripting, selecting images, timing transitions, voiceovers, background audio, calls-to-action, formatting, and rendering—Videomagic makes video creation faster, simpler, and far more affordable.
The result? High-quality, professional videos at scale that capture attention, drive engagement, and deliver results—all while staying true to Videomagic's mission of transforming the world's information into short-form videos for today's fast-paced world.