89% of businesses use video as a marketing tool
95% marketers continue to value video as an 'important part' of their marketing strategy
68% of non-video marketers say they expect to start using video as a marketing tool
What does success look like?
What are marketers looking to achieve when they in video?
66% of people say video marketing success is determined by the engagement their videos get - including shares, likes and comments.
62% of people say the number of views a video gets determines success.
49% of people say leads/clicks are the main determining factor of video marketing success.
40% of people say brand awareness and PR are their criteria for video marketing success.
36% of people say customer engagement and retention are their primary measuring sticks for video marketing success.
30% of people say pure, bottom line sales are their yardstick for determining whether a video is successful or not.
82% of marketers say video has helped them increase traffic
99% of marketers say video has helped them increase understanding of a product or service
88% of marketers say video has helped them generate leads
84% of marketers say video has helped them directly increase sales
62% of marketers say video has helped them reduce support calls
96% of marketers say video has helped them increase brand awareness
98% of people have watched an explainer video to learn more about a product or service
87% of people say they've been convinced to buy or download a piece of software or app by watching a video
83% of people would like to see more videos from brands